The Indian Premier League has emerged as one of the widely followed cricketing events all over the globe in a matter of just half a decade. The unprecedented following which the tournament has yielded since its inception in 2008 has been reflected conspicuously with its increasing following on the internet platform. The prospect of following IPL matches along with pronto delivery of statistics with every ball bowled make internet platform and mobile streaming enticing mediums to follow the matches for cricket admirers. It is for this reason that such following for the league has multiplies exponentially year after year.
Hence, it is obvious that the ability of any website to stream IPL matches live would provide it with unmatched traffic. And nothing can rival exclusive rights to stream the IPL matches on mobile phones. Sensing this business opportunity, the mobile streaming inventory for IPL has become as lucrative for BCCI as the ad inventories. The ad inventory of the official broadcasters for ipl 6 has sold out and has reportedly brought in 27% pecuniary growth despite of lowering of ad rates.
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The online streaming rights for ipl live score of this edition has been bagged by DigiVive. The mobile TV service of DigiVive, nexGtv, would be providing the mobile streaming of all the 76 matches which are to be played in this edition of the league. Besides the live streaming, DigiVive would also be providing their patrons with the option of viewing repeats and highlights through Video on Demand service.